Benedict

Restaurant | Traverse City, MI

Visual Identity

For this Traverse City breakfast and lunch destination, the goal was to build a brand as essential as the meal itself. We wanted a direction that was simple, recognizable, and deeply connected to the morning experience.

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The identity centers on a single, powerful mark: a yellow circle. It’s a dual symbol representing both the perfect egg and the rising sun. By pairing this minimalist icon with clean, approachable typography, we created a brand that feels warm, optimistic, and intentional.