In an age of digital screens and vinyl wraps, there is something undeniably powerful about a hand-painted billboard. I headed to Lawton, MI, to execute a large sign for a lending company, located right on the side of a local real estate office.

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This project was about bringing a classic, heritage feel to a modern business. By ditching the plastic and choosing paint, we created a landmark that feels permanent and integrated into the landscape of the town. It’s high-visibility branding with a human touch.