Fantasma

Latin Pizza | Byron Center, MI

Visual Identity | Mural | Signs

Fantasma needed a complete, ground-up visual ecosystem for their new ghost kitchen concept. We built a brand identity designed to cut through the digital noise and make their unique latin pizza a topic of conversation.

Beyond just a logo, we crafted a bold brand voice and built out photography guides to make sure their aesthetic felt tactile and intentional. But because we don't just leave good design on a computer screen, we brought the same brand energy to their physical pickup window. We hit the site to paint custom, Fantasma signs and an immersive mural. Everything ties the whole brand experience together from the first online click to the final hand-off.

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Photos by Chantal Roeske and Slowpoke Studio