Video Production | Ada, MI

Sign

Ideology is a high-end video production house with a lot of moving parts. Between their Golden Hour virtual production studio and their GH4 entrance, they needed a wayfinding system that was as sharp and professional as the work they produce.

​

We kept it classic. On their black building, I hand-painted crisp, white typography using their brand’s font. No bells and whistles, just high-contrast, high-readability signs that direct customers and crews exactly where they need to go. It’s proof that simple, hand-painted text can be the most powerful imapact.