Mural

More or Less wanted to make a statement and focal point for their boutique shop. A wall that welcomed patrons when they entered the front door and naturally guided them toward the checkout in the heart of the shop without using clunky "Pay Here" signs.

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I used the brilliant  More or Less branding by David Ruggeri and Gabby Podkul as our guiding principal. By painting a massive, vibrant mural in the brand's vibrant colors, we created a visual anchor that pulls customers through the space. It’s a rad, high-energy mural that doesn't just look cool, it does the heavy lifting of directing the room.