One Oh Six

Art Gallery | Grand Rapids, MI

Visual Identity | Signs

The 106 Art Gallery provides an incredible launching pad for emerging creators on the Avenue for the Arts, but they had never possessed a cohesive brand identity to match their creative mission.

We stepped in to give the space a memorable evolution, renaming it "One Oh Six Gallery" to spark an immediate "aha" moment for visitors discovering its Division Avenue location. We anchored the new logo in a large, structural rectangle that mirrors the building's massive storefront windows, then contrasted it by turning one of the O's and the X into playful, raw scribbles to represent the rough-sketch phase of a new artist's journey.

From integrating those kinetic scribbles across all their digital brand graphics to hand-painting the new marks onto the front glass, the completed identity gives this community staple a bold, unified presence that welcomes raw creativity.

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Photos by Christian Raguse